🚀 Influencer Collaborations That Worked – Partnered with creators who could authentically tell the story, reaching 458K users and driving 52K+ interactions.

🎯 Targeted Campaigns & Giveaways – The Shameless Tourist Giveaway was a massive traffic driver, leading to major engagement spikes in March, July, and November.

📢 Optimized Hashtags & Trends – #stockyards and #fortwortheats drove major interaction rates, keeping content highly visible.

🔗 Drove 6,491 Clicks via Linktree – Strategically placed calls-to-action funneled traffic directly to event calendars, reservations, and menus.

💬 Amplified Positive Sentiment – Through community engagement and reputation management, we reinforced the stellar experiences at Caterina’s, Queenie’s, and Lonesome Dove.

📈 The Wins

✔ Grew Total Audience to 21,483 (+3.28% YoY) through targeted content planning, influencer partnerships, and engagement-driven campaigns.

✔ Drove 204,162 Total Engagements, getting people talking, sharing, and showing up.

✔ Reached 5.1M people by leveraging organic growth, influencer-led storytelling, and trend-driven content.

✔ Generated 2.3M Video Views by prioritizing TikTok, Reels, and Facebook Video, with standout content from White Elephant Saloon, Woodshed, and Hotel Otto.