Revolutionizing Maternal Care Through Precise QBL Calculations

Medical Innovation | Digital Health Tech | Product Launch | Web UI/UX

🔥 The Challenge

In labor and delivery units, Quantified Blood Loss (QBL) calculations are critical for detecting and responding to postpartum hemorrhage—one of the leading causes of maternal mortality. Manual calculations were slow, inconsistent, and prone to error, putting lives at risk. This app, developed by Stephanie and Winston Fassett, was affordable, accessible, and easy to use to improve postpartum outcomes.

🎯 The Mission

• Establish clear brand positioning and messaging to drive adoption with individual practitioners & in labor & delivery units.

• Improve SEO, UX/UI, and web functionality to make QuickQBL more accessible to medical teams.

• Serve as a liaison between hospital administrators and QuickQBL, ensuring smooth implementation in clinical settings.

🚀 The Playbook

✔ Refined Brand Language & Positioning – Developed messaging that resonated with clinicians, hospital administrators, and maternal health advocates, reinforcing QuickQBL’s life-saving impact.
✔ Implemented SEO Strategies – Optimized website content and searchability to improve visibility for hospitals and healthcare professionals.
✔ Enhanced UX/UI for Web – Improved navigation, design, and accessibility to make it easier for users to understand and implement the tool.
✔ Facilitated Hospital Implementation – Acted as a liaison between hospital administrators and QuickQBL, ensuring successful onboarding and integration into labor & delivery workflows.

📈 The Wins

📥 1,000+ downloads, proving demand for a more efficient QBL solution.
🏥 Integrated into hospital labor & delivery units, improving response times and patient outcomes.
🔎 Increased visibility through optimized SEO and content, driving awareness among healthcare professionals.
❤️ Hundreds of lives saved, reinforcing QuickQBL’s critical role in maternal health.