Brand Strategy | Content & Social Media | Web & UX | Culture-Driven Partnerships

Via 6th Ave Storytelling, Texas High Country needed authentic, elevated, and distinctly Texan positioning. We worked with their team to craft a brand voice, expand their visual identity, and build a website that captured the essence of the Texas High Country lifestyle.

Led by myself and Creative Director Alana Mandel, we developed a brand narrative and aesthetic that blended rugged independence, creativity, and premium quality—without the usual THC clichés.

🎯 The Mission

• Craft a bold, elevated brand identity that felt uniquely Texan.

• Develop a website and UX that told the Texas High Country story while showcasing products and culture.

• Create a social media and content strategy that built community, drove awareness, and positioned the brand as a leader in the space.

• Launch a high-profile brand collaboration that brought THC, music, and Texas culture together.

🚀 The Playbook

✔ Defined Brand Positioning & Messaging – Built a distinct brand voice that spoke to adventurers, music lovers, and THC enthusiasts, blending rugged independence with premium quality.
✔ Designed & Developed a Custom Website – Created an engaging, user-friendly site that captured the essence of the Texas High Country lifestyle while driving brand discovery and product awareness.
✔ Built & Executed a Social Media & Content Strategy – Managed content creation and engagement efforts that established a loyal community and expanded brand reach.
✔ Launched a Game-Changing Collaboration with The Toadies – Helped roll out a limited-edition THC flavor in partnership with the legendary Texas rock band, sold exclusively at their shows. This campaign blended music, culture, and cannabis into a high-impact brand moment.

📈 The Wins

🎸 The Toadies partnership drove major brand awareness, live event sales, and long-term recognition.
🌿 Positioned Texas High Country as a premium THC brand with deep cultural roots in Texas.
📊 Developed a high-performing brand strategy that extended across web, social, and live activations.
🚀 Built a digital presence that authentically represented the brand while engaging new audiences.