Built for Performance—
How I Turned RumbleOn’s Marketing Into a High-Octane Machine.

Marketing Ops | Process Optimization | Digital Strategy | Brand Growth

RumbleOn was scaling fast, but the marketing operations weren’t keeping up. Too much chaos, not enough structure, and no clear way to track what was working. They needed speed, efficiency, and results—and someone to build the systems that made it happen.

🎯 The Mission

  • Fix the inefficiencies—streamline workflows, optimize processes, and build a marketing ops team that could actually execute.

  • Eliminate wasted spend—refine ad strategies, implement real tracking, and make sure every dollar worked harder.

  • Integrate digital and physical—support RumbleOn’s shift from an online-only platform to brick-and-mortar retail.

🚀 The Playbook

✔ Built & Led the Marketing Ops Team – Hired, trained, and turned a chaotic system into a well-oiled machine.
✔ Created & Implemented Workfront from Scratch – Designed a workflow system that automated processes, eliminated bottlenecks, and kept projects moving.
✔ Optimized Digital Ad Strategy – Managed regional media buys, geo-targeted ads, and brand growth strategies to maximize reach without torching budget.
✔ Developed KPI Dashboards & Real-Time Reporting – Because guessing isn’t a strategy—I built tracking systems so leadership had real data to make smarter decisions.
✔ Vendor & Budget Management – Negotiated agency contracts and freelancer deals to stretch every marketing dollar.
✔ Led Website & UI/UX Enhancements – Oversaw site updates, dev handoffs, and optimizations to ensure a seamless digital experience.
✔ Led Rebranding & Brick-and-Mortar Marketing – Drove brand refreshes, in-store experiences, and digital-to-physical integrations for RumbleOn’s expansion into retail.

📈 The Wins

⚡ Transformed marketing ops from reactive to proactive, cutting inefficiencies and increasing output.
📊 Real-time KPI tracking gave leadership actual visibility into what was working.
💰 Optimized ad spend and vendor negotiations saved money while increasing impact.
🏢 Successfully supported RumbleOn’s shift into physical retail, ensuring a seamless brand experience online and offline.

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