Go Early, Go Forward Tarrant County

Helping Parents Navigate Early Learning in Tarrant County

Campaign Strategy | Content & Communications | Digital & Community Engagement | Data-Driven Impact

6th Ave Storytelling partnered with Rev Partnership to launch Go Early, Go Forward Tarrant County, a campaign designed to increase awareness and provide resources for parents and caregivers seeking early learning opportunities in all Tarrant County school districts. Through a custom-built website & search tool, digital campaigns, and strategic content creation, we created a streamlined way for families to find the right educational opportunities for their children.

The success of Go Early, Go Forward Tarrant County came from a data-driven, multi-channel marketing approach, ensuring cost-effective, meaningful engagement that reached the right audience at the right time. The resources and tools developed during this campaign will continue to serve families in Tarrant County long after the initial launch.

📢 What We Built & Executed

✅ Custom Web Tool – Designed and launched a "Find My School" search tool, allowing parents to easily locate early learning programs in their district. With over 9,341 searches completed, this tool became a vital resource for families navigating school options. Built in partnership with Level Up Digital Advertising.

✅ Comprehensive Resource Hub – free, downloadable guides and resources were curated for parents to access and use at home, making early learning information clear, accessible, and actionable.

✅ Targeted Ad & Social Media Campaigns – Ran high-performing Meta and Google PPC campaigns, driving 773K+ paid impressions, 19K+ clicks, and 3,700+ direct conversions from parents actively searching for early learning programs.

✅ SEO & Organic Growth Strategy – Created an SEO-driven content plan to support ongoing engagement and provide evergreen resources for families well beyond the campaign’s initial run.

✅ Analytics & District Engagement – Attended meetings and convenings with Tarrant County School District Representatives, providing detailed reports on campaign performance, engagement trends, and conversion analytics to ensure continued optimization.

✅ Community-Focused Marketing – Developed Spanish-language materials, localized content, and messaging tailored to the diverse families of Tarrant County, ensuring that the campaign resonated across different communities.

✅ Storytelling Through Content & Photography – Conducted interviews with teachers, superintendents, students, parents, and community leaders like Opal Lee to highlight the impact of early learning in Tarrant County. Captured authentic photography and video content to bring real stories to life and connect with families on a deeper level.

🚀 Campaign Impact & Results

📊 14,288 Total Users Reached (59% from paid social)
📈 5,889 Conversions from Paid Meta Campaigns
🔍 773,197 Impressions Across Paid & Organic Social
🖱 9,341 Searches Completed via "Find My School" Tool
📌 5,083 Clicks to District Websites for Enrollment & Resources
📢 3,712 Conversions from Meta Ads (CPC at $0.25 – outperforming benchmarks)
🌎 78.5% of engaged users were female, with top engagement from parents aged 25-44

Why It Matters

Early learning is a critical foundation for a child’s success, and access to information shouldn’t be a barrier. This campaign gave families the tools and knowledge to make informed decisions, bridging the gap between district resources and parents looking for the best start for their children.